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An Internet meme, commonly known simply as a meme (/miːm/ MEEM), is an idea, behavior, style, or image that is spread via the Internet, often through social media platforms. What is considered a meme may vary across different communities on the Internet and is subject to change over time. Traditionally, the term mostly applied to images, concepts, or catchphrases, but it has since become broader and more multi-faceted, evolving to include more elaborate structures such as challenges, GIFs, videos, and viral sensations. The retronym derives from the earlier concept of a meme as any cultural idea, behavior or style that propagates through imitation.

Internet memes are considered a part of Internet culture. They can spread from person to person via social networks, blogs, email, or news sources. Instant communication on the Internet facilitates word of mouth transmission, resulting in fads and sensations that tend to grow rapidly. For example, posting a photo of someone planking online brings attention to the fad and allows it to reach many people in little time. The Internet also facilitates the rapid evolution of memes.

One hallmark of Internet memes is the appropriation of a part of broader culture. In particular, many memes use popular culture (especially in image macros of other media), which can sometimes lead to issues with copyright. Dank memes have emerged as a new form of image-macros, and many modern memes take on inclusion of surreal, nonsensical, and non-sequitur themes.[2] Colloquially, the terms meme and Internet meme are used more loosely, having become umbrella terms for any piece of quickly-consumed comedic content that may not necessarily be intended to spread or evolve.

There are two central attributes of Internet memes: creative reproduction of materials and intertextuality. Creative reproduction refers to "parodies, remixes, or mashups", and includes notable examples such as "Hitler's Downfall Parodies",[3] and "Nyan Cat", among others. Intertextuality may be demonstrated through memes that combine different cultures. For example, a meme may combine United States politician Mitt Romney's assertion of the phrase "binders full of women" from a 2012 US presidential debate with the Korean pop song "Gangnam Style" by overlaying the politician's quote onto a frame from Psy's music video where paper blows around him. The intertextuality in the example gives new meaning to the paper blowing around Psy; the meme indexes intertextual practices in political and cultural discourses of two nations.

The spread of Internet memes has been described as occurring via two mechanisms: mimicry and remix. Remix occurs when the original meme is altered in some way, while mimicry occurs when the meme is recreated in a different fashion to the original. The results in the study of Online Memes, Affinities, and Cultural Production, show that the internet directly adds some longevity in a meme's lifespan.

There is no single format that memes must follow. Photographs of people or animals, especially stock photos, can be turned into memes by superimposing text, such as in Overly Attached Girlfriend. Rage comics are a subcategory of memes which depict a series of human emotions and conclude with a satirical punchline;[7] the sources for these memes often come from webcomics. Other memes are purely viral sensations such as in Keyboard Cat.

Courtesy--wikipedia
- Internet Meme

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